Cameron Herold in Double, Double: It Comes Down to Focus

DoubleDoubleWhen Cameron Herold gives you advice about business, you listen. He’s the man behind the rapid growth of dozens of companies, including 1-800-GOT-JUNK?, which he took from $2 million to $105 million in revenue over six years.

Herold has just released a book — Double, Double — and in it you’ll find more than 200 pages of practical advice with the goal helping you double profits within three years.

The book covers strategies on everything from hiring to marketing to productivity, and a quarter of the book deals with the crucial subject of leadership, which Herold believes is a defining factor in the success of any business. As he says in the book:

“As an entrepreneur, your attitude and actions dramatically affect the company culture. If those around you understand the roller coaster you are riding, they will be better prepared to enjoy the ride and help you focus on the Painted Picture.”

But Double, Double isn’t just for established businesses. Cameron says the principles within apply just as much to making the first dollar out of a new venture as they do to doubling the revenue of established companies.

“If you are an entrepreneur and want to be the leader of a $500,000 to $50 million company, you have to focus intently on everything you do to grow quickly and successfully. Everything must be on target and geared toward that specific growth goal. This book will show you how to double your company’s revenue and profits through the simple, actionable steps of focused planning, focused building, and focused leadership. These are systems that every early stage and mature company needs to know,” says Herold.

Herold offers a free chapter for download at the book’s website, and it can be purchased in bookstores or from Amazon with a list price of $22.95.

 

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